ConstructConnect

E-BOOK

This e-book illustrates various problems and solutions you can run into finding, bidding, and winning construction projects, and offers the best most efficient solutions.

Using flat shapes and contextual photos was the direction I settled on after trying flat character illustrations. It wasn’t communicating thoroughly enough, so I had to pivot and change the subject matter medium.

One big challenge I faced was photo curation. Since ConstructConnect isn’t just a construction or software company, I had to find photos that were balanced and clearly communicated that relationship.

Mentorship Program Post

This is a carousel post about mentorship, feeling supported in the workplace, and being confident in excelling on your career path.

This post pushed me to think about grabbing users’ attention using symbology, masking, and how to use the most of my space for communicating the meaning of mentorship.

Employee Highlights

Similarly to the Mentorship posts, these were to express gratitude for opportunities, talk about volunteer projects and how much they mean to you, and shout out colleagues.

Working remotely, it was sometimes difficult at times to get good photos of individuals for these posts, but my communication skills were strengthened by working with individuals on the team with quick turn around times. My design skills were strentghened by working with some of these photos which may have been blurry, not lit well, or had odd cropping.

Holiday Post

Some holiday posts were more about creating spaces to engage with users and start conversations. This Earth Day post, for example, was a project where co-workers could send in photos of their gardens or favorite plants that they’re growing. This type of personal post creates a space where people can engage with the company, and vice versa.

Social Media Campaign - Economic Webcast

I  made a video template, inputting my edited footage, and cut it down to create a short series of videos.

I had to keep clip cuts smooth and make sure transitions were engaging but not too distracting. Premiere Pro was the software used, and the teaser clips were featured on Instagram primarily, with the full Economic Webcast videos being featured on their website.

I worked on revamping two page case studies at ConstructConnect, connecting with the content team and the Executive Leadership Team to create new formatting and templates.

Each formatting was slightly different (using the same base elements), and I had to quickly pivot the design based on the information I was given to provide the best visual outcome.