Sacramento SPCA

These documents were separated out based on what type of pet you have: dog, cat, or general small animal. One of my tasks was to make an updated icon for indication of which pet the customer had. Another was to update the layout of the sheets and forms to be easily read and navigated.

I settled on a format where all information could be laid out on one sheet of paper (front and back) with callouts of important information and phone numbers on the left side.

One of my biggest challenges with this project was making each document easily editable in Microsoft Word. Per the request of the translation company, I made every document in Word following the new SSPCA brand guidelines. 

Events are thrown each year by the SSPCA. The last of the year is the Jingle Bell Pup Crawl in December, where people and their pets come to downtown Sacramento and do a bar crawl.

To make this event inclusive (merch-wise), I made the dog a more non-descript breed. His smile, eye contact, and breaking the oval, encourage you to join him in the festivities. In theme with the Christmas holiday, I made his nose red and gave him a sweater lined with Christmas trees.

I coordinated with my managers, and other teams to nail down the final design, shirt color, and what type of print to get that fit within our budget.