Sacramento SPCA

These documents were separated based on what type of pet you have: dog, cat, or other small animal. One of my tasks was to make an updated icon for indication of which pet the customer had. Another challenge I faced was updating the layout of the sheets and forms to be easily read and navigated by workers and customers.

I settled on a format where all information could be laid out on one sheet of paper (front and back) with callouts of important information and phone numbers on the left hand side.

One of my biggest challenges with this project was making each document easily editable in Microsoft Word. Per the request of the translation company, I made every document in Word following the new guidelines and standards for the forms I had created.

The SSPCA hosts events in the Sacramento area to celebrate the holidays. The last of the year is the Jingle Bell Pup Crawl in December, where people and their pets come to downtown Sacramento and do a pet-friendly bar crawl.

To make the design for this year’s event inclusive, I made the dog a more non-descript breed to communicate a sense of welcome for all pet owners. His smile, eye contact, and breaking the oval, encourage you to join him in the festivities. In theme with the Christmas holiday, I made his nose red and gave him a sweater lined with Christmas trees and stars. I bordered the design with branches of leaves, holly, and bells to ring in the holidays.

I coordinated with my manager, department lead, internal, and outreach teams to finalize the design, shirt color, and what type of print to get that fit within our budget.