Sacramento SPCA

These documents were separated based on what type of pet you have: dog, cat, or other small animal. One of my tasks was to make an updated icon to indicate which pet the customer had. Another challenge I faced was updating the layout of the sheets and forms to be easily read and navigated by workers and customers.

I settled on a format where all information could be laid out on one sheet of paper (front and back) with callouts of important information separated into a column on the left side of the page.

One of my biggest challenges with this project was making each document easily editable in Microsoft Word. Per the request of the translation company, I made every document in Word following the new guidelines and standards for the forms I had created.

PUP CRAWL MERCHANDISE

The Sacramento SPCA hosts events in the area to celebrate the holidays. The last of the year is the Jingle Bell Pup Crawl in December, where people and their pets come to downtown Sacramento and do a pet-friendly bar crawl.

To make the design for this year’s event inclusive, I made the dog a more non-descript breed to communicate a sense of welcome for all pet owners. His smile, eye contact, and breaking the oval, encourage you to join him in the festivities. In theme with the Christmas holiday, I made his nose red and gave him a sweater lined with Christmas trees and stars. I bordered the design with branches of leaves, holly, and bells to ring in the holidays.

I coordinated with my manager, department lead, internal, and outreach teams to finalize the design, shirt color, and what type of print to get that fit within our budget.

HEARTLINE MAGAZINE PAGE

I had the oppoprtunity to design a page for Heartline magazine that went into detail about one of the seasonal programs offered, called Camp Kindness. The program is focused on teaching kids how to properly care for animals through hands-on activities, group collaboration, and reflection on what they’ve learned through arts and crafts.

Through collaboration with the camp educators and my immediate team, I designed a page that reflected the different parts of curriculum through photos, featuring a chosen photo of a camper’s work. One challenge I faced was balancing everything on a single page. I had to get a sense of the space I’d have after putting in the main text. I opted for a large header that focused on various hands-on activities, and I used color and framing to make the educator feature stand out from the rest of the text. Tilting the camper’s work added visual interest without pulling too much interest away from the rest of the page.

This particular issue of Heartline also featured my merchandise design (above) on the opposite page from my article for the upcoming Pup Crawl event. It includes information detailing the time, place, and some of the venues on the crawl.