Topped Off Coffee
Logo Design
Advertisements
Packaging
Merchandise
Advertisements
Packaging
Merchandise
The name Topped Off refers to polishing that first cup of coffee to complete the perfect morning ritual. The development of the word mark and packaging happened simultaneously, and I built on those ideas early on to form the brand around coffee being used as fuel, much like gas in a car.
This branding and packaging convey a more sleek industrial-style design, the logo being wholly constructed of type, and functional packaging that builds on a more rugged aesthetic.
Since this company would have an online presence to purchase merchandise and other coffee essentials, I added in the subscription box service. A customer can go online and volunteer their email information to be notified about Topped Off’s assorted deals on clothes, coffee, mugs and stickers. They can also put together their favorite beans or grounds and choose how often they can receive them (weekly, monthly, etc.).
